Our Story

We may be a new brand spankin’ new company, but our roots in the climbing scene run deep, with close to 30 years of bouldering, competitive climbing, sport climbing, trad climbing and plastic pulling under our harness.

That being said, we have had our fair share of experience with chalk over the years and realized the potential to bring a new product to life. It’s our goal to not only provide you with a high quality liquid chalk, but to introduce one that goes the extra mile and does something good for this planet. That is why we are partnering with gyms and retailers to introduce a refillable liquid chalk solution which will help divert single use plastic containers from the landfill.

As we grow, we plan to introduce new products, programs and initiatives which will increase our social goodness to the climbing community and planet that we share.

Stay tuned!